Dear Amazon.com,

Dear Amazon.com,

You have served me very well over the years.  We have spent many hours together browsing for necessary and unnecessary items.  You have been there for me when I needed both mainstream and eclectic items not available in stores.  When I would realize, a week before Christmas, that I had no presents for anyone on my list, your two-day shipping was a godsend.  I look forward to the occasional email updates, letting me know what's on sale or new on Amazon.com.  Today, I got this email.  

Dear Amazon.com Customer,

As someone who has shown an interest in games, you might like to visit the Toys Outlet and take advantage of 25% to 70% savings on games and puzzles.

How wonderful!  I love games!  Amazon.com, you know me so well.  Recently I was browsing for games such as Catan, Set, and Munchkin.  Excited to know what Amazon recommended for me based on my browsing history, I scrolled down in the email, only to find this…
 
The Disney Princess Dream Journey DVD Game.  I stared at the screen until my expectant smile slowly turned to an expression of disbelief.  My jaw dropped, and a tear formed in my eye.  The trust was broken, the magic gone.  Amazon.com had disappointed me tremendously.  

Oh, I will continue to use Amazon, because there are no better options out there.  But things have changed.  I will never again wait with baited breath as I check the shipment status of my latest purchase.  Creating wish lists has lost its glamour.

Trust me, Amazon, this is harder for me to say than it is for you to hear. 

Sincerely,

Molly Burke